TikTok Joins Aston Martin for a New Era of Fan Access
February 13, 2026
Aston Martin Aramco and TikTok have extended their collaboration, which began in 2021, with the goal of bringing the team even closer to its fans.
To mark the renewal of the partnership, TikTok will broadcast an extended version of the new Aston Martin car launch exclusively on TikTok LIVE, including behind-the-scenes content.
According to Chief Marketing Officer Rob Bloom, the cooperation has strengthened both parties’ belief that fans are a key element of the culture and community of Formula 1.The new phase of the partnership will expand work with content creators and provide them with greater access to the team’s internal activities.
