Liberty Media Opens the Door to a Future F1 Sale

Liberty Media CEO John Malone has admitted the possibility of selling Formula 1 should a sufficiently attractive offer be presented to shareholders.

It should be recalled that in 2017 Liberty Media acquired the commercial rights to the championship from the previous owners for $8 billion. Since then, the company has had a significant impact on Formula 1’s development:expanding its global presence, listing its shares on the stock exchange, and substantially increasing its market value. However, speaking on the Opening Bid Unfiltered podcast, Malone emphasized that in business there are no “permanent assets” everything can ultimately be part of a deal.

“Formula 1 is a public company. If a buyer were to come forward willing to pay more than the board of directors considers reasonable to offer shareholders, we would consider a sale,” said Malone. “At present, shareholders are satisfied: the championship is demonstrating steady growth, generating substantial cash flow, and has an exceptionally strong economic structure. It is a powerful brand that must continue to evolve, increasing its relevance and appeal.”